Our Services

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Human Capital & Employer Branding

 

Your HR & Employer Branding Challenges

 

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​Identify, attract, and recruit the right candidates

• Define recruitment objectives (qualitative and quantitative).

• Target candidate profiles effectively.

• Build awareness and attractiveness of the employer brand.

• Craft the right messages and select the most effective communication channels.

• Design and implement recruitment campaigns.

• Establish and manage school/university relations.

• Measure campaign outcomes and candidate conversion rates.

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Engage and retain employees

• Onboarding processes and integration.

• Retention strategies and incentive policies.

• Compensation strategy and internal equity.

• Talent management and high-potential identification.

• Internal mobility and career path planning.

• International mobility and expatriation support.

• Training policies and upskilling strategies.

• Listening to employees’ social and organizational expectations.

• Internal communication performance (intranet, newsletters, HR tools).

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Our Solutions

• Employer brand assessment (internal and external).

• Analysis of decision-making processes influencing candidate choice.

• Evaluation of HR processes: recruitment, onboarding, mobility, retention.

• Exit interview analysis and turnover diagnostics.

• Employee satisfaction barometers and internal expectations surveys.

• Campaign evaluation and impact measurement.

• Process redesign for HR efficiency.

• Support for communication agencies in campaign design, messaging, and channel selection.

• Pre-testing of recruitment or employer branding campaigns.

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Our Methods

We use both quantitative and qualitative approaches, tailored to candidates, employees, and stakeholders:

• Surveys, interviews, focus groups, and web-based research.

• Candidate profiling and segmentation based on socio-demographics and expectations.

• Analysis of choice criteria and decision-making processes.

• Benchmarking of employer branding practices across sectors.

• Employee surveys: integration, satisfaction, mobility, training, compensation, and career management.

• Project group facilitation and workshops.

• Actionable insights and recommendations for HR and management teams.

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